We are delighted to announce that Cultural Comms has been appointed to lead PR and communications for Jeroboams, one of London’s best-loved wine and fine food retailers.
With roots stretching back to 1934, and the first Jeroboams shop opening in South Kensington in 1985, the business has become a stalwart of London’s food and wine culture. Today, Jeroboams runs 10 shops across the capital, as well as a thriving trade business supplying restaurants, bars and independent retailers with wines from some of the world’s best producers.
Cultural Comms will work closely with the Jeroboams team to deliver an integrated communications programme designed to strengthen the brand’s position in the market. This will include strategic PR to share Jeroboams’ heritage and expertise; media engagement across trade and consumer outlets; and storytelling that brings to life the people, producers and values at the heart of the business.
“Jeroboams is proud of its heritage, but we are equally excited about the future. Our business has long focused on the importance of expertise and community - as well as selling wine - and we’re looking forward to partnering with Cultural Comms to help share this story more widely and bring our values and producers to life for a new generation of customers.”
Matt Tipping, MD Jeroboams Group
“Jeroboams is a name that resonates deeply within London’s wine scene, with a heritage few can match and a team whose knowledge and passion are second to none. We are thrilled to be working with them at this exciting stage in their journey, helping to connect their incredible story, people and portfolio to wider audiences.”
Charlotte Heath-Bullock, Founder and Managing Partner of Cultural Communications.
