London’s pre-eminent interdisciplinary art fair was founded in 2023 by Thomas Woodham-Smith and Harry Van der Hoorn – the original co-founders of Masterpiece, which closed its doors in 2022.
Set in the grounds of Royal Hospital Chelsea, The Treasure House Fair hails from an esteemed tradition of summer art fairs in London, with the 2024 edition marking the 90th anniversary of the establishment of the Antique Dealers’ Fair - later the Grosvenor House Art and Antiques Fair.
For the Fair's second edition, Cultural Comms was tasked with elevating its Instagram presence, showcasing its 'unseen wonders', and boosting awareness and engagement as well as building relationships with exhibitors, partners, and key audiences through an organic six-month campaign.
images captured, ensuring a library of engaging photographs for future Fairs.
posts, including 85 Reels and 600+ Stories, were published and reshared, driving real-time interaction and visibility during the Fair itself.
exhibitors and partners were interviewed showcasing the breadth of gallerists and dealers involved with the Fair and helping to build relationships.
new follows
uplift in followers
influential blue-tick accounts followed the account, demonstrating the campaign’s success in reaching industry leaders and notable figures.
Accounts reached
increase in total reach compared to the previous Fair.
content interactions
increase compared to the previous Fair, underscoring the strong engagement levels, with audiences actively interacting through likes, shares, and comments on posts.
If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.
+44 (0) 20 3286 6980[email protected]