The Last Drop Distillers is renowned for curating and creating the world’s most remarkable spirits. Founded in 2008 by Tom Jago and James Espey, the company has released only 34 limited bottlings across Scotch and Japanese Whiskies, Cognac, Bourbon, Rum, and Irish Whiskey, comprising fewer than 14,000 bottles. This legacy of excellence continues under Tom’s daughter Rebecca Jago, with the brand joining the Sazerac Company in 2016.
In 2023, after several years of working with Cultural Comms on its PR and communications strategy, The Last Drop partnered with our digital team to elevate its social profile and engage with a discerning, relevant audience.
average engagement per month on Instagram, significantly higher than the platform standard of 2.18%
increase in organic reach on Instagram, reflecting month-on-month growth of 17.35%
increase in followers over just two months in the summer of 2024 on Instagram, representing a monthly growth rate of 16.37%, and far exceeding the platform norm of 0.8%
engagement rate on LinkedIn, which is 4.3% higher than the industry average of 1%
increase in interactions on LinkedIn, resulting in 1,930 reactions and a 300% increase in reposts
average monthly increase in followers, gaining 359 new follows, which is significantly above the average growth rate of 1% for accounts with fewer than 5k followers
open rate, surpassing the industry average of 39.7% by 10.9%
click-through rate, which is 2.3% higher than the industry average of 3.7%
If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.
+44 (0) 20 3286 6980[email protected]