"Curators of the world's most remarkable spirits"

Background

The Last Drop Distillers is renowned for curating and creating the world’s most remarkable spirits. Founded in 2008 by Tom Jago and James Espey, the company has released only 34 limited bottlings across Scotch and Japanese Whiskies, Cognac, Bourbon, Rum, and Irish Whiskey, comprising fewer than 14,000 bottles. This legacy of excellence continues under Tom’s daughter Rebecca Jago, with the brand joining the Sazerac Company in 2016.  

In 2023, after several years of working with Cultural Comms on its PR and communications strategy, The Last Drop partnered with our digital team to elevate its social profile and engage with a discerning, relevant audience.

Programme

  • Enhanced presence across Instagram, Facebook, and LinkedIn.
  • Created monthly content plans aligning with brand messaging, alongside ad hoc and responsive posts.
  • Oversaw the client’s social media content management system.
  • Integrated the existing brand narrative with a cohesive digital campaign to resonate with key audiences.
  • Provided monthly reporting on key metrics, alongside recommendations and planned optimizations.
  • Supported digital partnerships with Tier One media brands to boost paid media positioning.
  • Created content for The Last Drop's website.
  • Built, wrote and published a series of regular newsletters around the brand's activities and new releases, driving traffic to the website.

Results

27%

average engagement per month on Instagram, significantly higher than the platform standard of 2.18%

451%

increase in organic reach on Instagram, reflecting month-on-month growth of 17.35%

98%

increase in followers over just two months in the summer of 2024 on Instagram, representing a monthly growth rate of 16.37%, and far exceeding the platform norm of 0.8%

8%

engagement rate on LinkedIn, which is 4.3% higher than the industry average of 1%

3,228%

increase in interactions on LinkedIn, resulting in 1,930 reactions and a 300% increase in reposts

8%

average monthly increase in followers, gaining 359 new follows, which is significantly above the average growth rate of 1% for accounts with fewer than 5k followers

51%

open rate, surpassing the industry average of 39.7% by 10.9%

6%

click-through rate, which is 2.3% higher than the industry average of 3.7%

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Let’s work together

If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980[email protected]