Founded in 1988, The European Fine Art Foundation (TEFAF) is universally recognised as the world’s leading authority on fine art, antiques and design. Each year, TEFAF presents two fairs - TEFAF Maastricht, spanning 7,000 years of art history and TEFAF New York, dedicated to modern and contemporary art and design - and underwrites the TEFAF Museum Restoration Fund, which grants vital support for the conservation of global cultural heritage.

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The Challenge

• Global Reputation Management: Safeguarding TEFAF’s position as the benchmark for excellence in the art world.

• Media Engagement: Securing consistent, top-tier coverage in an increasingly crowded cultural calendar.

• Strategic Messaging: Aligning the Foundation’s growing portfolio of initiatives with its core mission.
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Our Solution

Over two decades - first through Golden Squared Consulting, and since 2021 as part of Cultural Comms - we’ve delivered a fully integrated marketing and PR programme that includes:

• Agency Leadership: Directing a cohesive network of eight specialist agencies across Europe and the U.S.

• Targeted Media Relations: Cultivating relationships with leading art-world journalists and commentators to secure exclusive features and thought-leadership opportunities.

• Executive Profiling: Positioning TEFAF’s leadership on global speaking circuits and in high-impact editorial.

• Board-Level Advisory: Shaping strategic messaging and long-term brand positioning.

• On-Site Press Management: Running a multilingual international press office during each fair.

• Global Press Trips: Coordinating logistics and press programmes for 100+ international journalists each year.

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