Cultural Comms for TEFAF

Background

TEFAF is widely regarded as the world’s pre-eminent organisation for fine art, antiques and design. It runs two fairs internationally, TEFAF Maastricht, which covers 7,000 years of art history, and TEFAF New York, focused on modern and contemporary art and design. TEFAF brings together a top network of international dealers providing a platform to present museum-quality works of all eras and genres to a broad base of collectors and connoisseurs, with 68,000 visitors attending annually.

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Programme

Over 20+ years, we have directed and implemented TEFAF’s global marketing and PR as part of Golden Squared Consulting, which was incorporated into Cultural Comms in 2021:

Developed and directed fully integrated marketing and communications campaigns
Top tier, international media relations campaigns across art and design, luxury lifestyle and business sectors
Creation of industry leading research in the form of the annual TEFAF Art Market Report
Delivered speaker and profile opportunities for the leadership team

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Results

800M

Audience reached annually through the PR campaign.

1000+

Pieces of coverage achieved annually globally, with over 250 pieces achieved in the UK market alone. This includes a six page dedicated supplement in the International New York Times, Financial Times, Bloomberg, BBC, The Times, The Daily Telegraph, Apollo and a 16 page dedicated supplement in The Art Newspaper.

500

International journalists attending TEFAF Maastricht each year.
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450

International museums and institutions attending TEFAF Maastricht each year.

4%

Annual increase of visitors to TEFAF year on year.

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Let’s work together

If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980 hello@culturalcomms.co.uk

“As a longstanding partner they continuously deliver an excellent service”