Ruinart Champagne required a new on-trade platform from which to engage with top sommeliers. We created the The Ruinart Challenge (formerly Ateliers Ruinart), a concept centred around education, networking and mentoring. The programme was so successful Ruinart has introduced it into 11 global markets.

• Engaged the support of the Court of Master Sommeliers and the patronage of former World Champion Sommelier, Gerard Basset OBE MW MS
• Integrated luxury brand partnerships into the programme to expose sommeliers to new, relevant experiences 
• Devised and delivered a new training programme comprising an annual symposium, workshops, a mentoring programme and digital content for sommeliers