“Committed, passionate and a pleasure to work with”



Masterpiece was our inaugural client and we have continued to advise the fair for over a decade. London’s leading cross-collecting event, Masterpiece London dominates the art, antiques and design sectors, drawing an audience of 50,000 collectors annually. We have been engaged to advise on all aspects of the Fair's marketing, partnerships and commercial relationships since day one.


  • Delivered £3m sponsorship over a 10 year period
  • Identified, attracted and retained major commercial sponsors and contra partnerships
  • Devised and implemented community outreach and education programmes
  • Developed engaging special events with on-brand third parties
  • Advised on, negotiated and amplified media partnerships



Sponsorship revenue, including brands such as RBC Wealth Management, Möet Hennessy and Savills.

Partnerships developed with institutions such as The Wallace Collection, The Courtauld Gallery and world leading interior design names such as Katharine Pooley.

Created public events with Times+, Spear’s WMS and Vanity Fair media partners.

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If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980hello@culturalcomms.co.uk