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CHIEF EXECUTIVE OFFICER

Background

LAPADA is the UK’s largest membership association for the art and antiques community.  Its flagship event, the LAPADA Fair, takes place annually in London's Berkeley Square drawing an eclectic mix of collectors and lovers of art, design and the decorative arts. 2019 marked the tenth anniversary of the fair and featured over 110 membership showcasing the very finest exhibits priced from £500 to £500,000.

Programme

  • A multi-layered media relations campaign comprising diary news, major features and national broadcast
  • Leveraged the CC network to secure high profile influencers  including Amanda Wakeley and Charu Gandhi
  • Implemented stakeholder relations with exhibitors to identify objects with the best PR stories; devised and ran a live preview panel discussion with The World of Interiors and House & Garden, designed to engage and educate interior decorators
  • Developed creative ideas to augment and amplify the experiences of sponsors including Gusbourne

Results

60+

Pieces of earned media reaching over 50m reach, of which 25% consisted of a half page or greater.

3

Broadcast pieces featured interviews with the Chief Executive and exhibitors, including the Today Programme (BBC Radio Four) on the fair’s opening day.

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