Cultural Comms for Garrard

“Their incredible network gives them a unique edge”

MARKETING DIRECTOR

Background

Garrard is one of the world’s oldest jewellers serving every British monarch since Queen Victoria. We were engaged to increase awareness around the Garrard brand, its craftsmanship and product offering, in addition to its Royal Ascot sponsorship.

‍

Programme

Celebrated female empowerment through our strategy, linking to research showing category growth in women self-purchasing
Implemented a high level ambassador programme leading to six figure sales
Exploited connections with horse racing to amplify Royal Ascot sponsorship via Racehorse Owners Association, Highclere Racing and Goffs London sale at Kensington Palace

Results

400%+

400%+ increase in retail sales in months.

91

91 pieces of coverage over first 12 months.

375m

375 million reach of earned media from Royal Ascot editorial campaign alone.

374%

The in-house team cited this increase in social media engagement during the Royal Ascot campaign.

£100k+

Attributed to the influencer campaign.

DO YOU HAVE A project in mind?

Let’s work together

If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980 hello@culturalcomms.co.uk