Since 1933, Gander & White has been synonymous with the secure storage, transportation, and installation of high-value artworks and objects. Holding a Royal Warrant from His Majesty King Charles III, the company possesses over 450,000 sq ft of dedicated storage facilities across seven international locations and serves art collectors, galleries, private clients, auction houses, museums, interior designers, and corporate collections worldwide.

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The Challenge

• Market Visibility: Raising awareness of a highly specialised logistics provider in mature art markets.

• Thought Leadership: Demonstrating expertise on emerging industry issues - climate risks, regulatory changes, sustainability.

• Brand Differentiation: Highlighting philanthropic work and innovation in a competitive sector.
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Our Solution

Partnering since 2023, Cultural Comms devised a communications strategy focusing on:

• Global Coordination: Monthly alignment across US, UK and French offices to deliver unified messaging.

• Newsjacking Expertise: Real-time commentary on breaking art-market challenges - extreme weather (including LA fires), Brexit implications, tariff shifts.

• Philanthropic Storytelling: Showcasing partnerships with major cultural foundations.

• Media Development: Forging relationships with key international publications to secure prime placement.

• Digital Thought Leadership: Devising and leveraging LinkedIn campaigns to share insights and case studies.

• Sustainability Narrative: Promoting Gander & White’s green initiatives: active membership of the Gallery Climate Coalition (GCC); its investment in alternative crating solution ROKBOX Loop; the introduction of a 16-tonne fully-electric HGV to its fleet; and setting its Net Zero goal of 2045 after measuring its Scope 3 emissions - its entire carbon footprint.

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