“Expertly targeting the Ultra High Net Worth audience”

SENIOR DIRECTOR OF MARKETING

Background

Launched in 2017, Ten Trinity Square is a landmark building operated by Four Seasons, appealing to an international, HNW audience. We were engaged in a three month project to introduce the private residences as a long-term, home-from-home accommodation proposition.

The key objective was to generate awareness of the Ten Trinity Square Four Seasons Residences and the whole offering including hotel services and private members club, reaching relevant consumer and business audiences in key international markets to drive inbound long-stay bookings.

Programme

  • Targeted international editor outreach to drive prestige editorial through overnight stays and press trips
  • Created dinner party concept for top-level media and influencers with Michelin-star chef
  • Social media and diary media focus on celebrity and influencer launch party, attended by HRH Princess Eugenie, Emilia Fox, and Natalie Rushdie amongst others, focusing on UK nationals and consumer title

Results

70%

Booking occupancy in first weeks of launch.

30%

High quality media features across the programme including FT: How to Spend It, The Times, Evening Standard, HELLO!, Forbes, Square Mile.

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Let’s work together

If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980hello@culturalcomms.co.uk