Fabergé, founded in 1842 by Gustav Fabergé in Saint Petersburg, Russia, is celebrated for its exquisite craftsmanship and artistic heritage. The brand gained international acclaim under Peter Carl Fabergé, most famously for the Imperial Easter Eggs created for the Russian Tsars, with its legacy of unparalleled luxury and craftsmanship enduring to this day. Fabergé now blends its rich heritage with modern design, creating exceptional jewellery, timepieces, and objets d'art, working closely with Sarah Fabergé, great-granddaughter of Peter Carl Fabergé.
In 2022, Fabergé sought to enhance its social media presence and engaged Cultural Comms as its global social media partner. The brief? Through a clear understanding of the luxury and fine jewellery sector, effectively steer Fabergé’s social media strategy and execution across multiple platforms, ensuring the brand's digital presence reflected its prestigious heritage and contemporary relevance.
increase in Fabergé's TikTok followers within the first three months through careful content optimisation and analytics
TikTok accounts reached reflecting increase a 16% increase compared to previous periods
increase in impressions on Facebook
increase in engagement on Facebook
If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.
+44 (0) 20 3286 6980[email protected]