Established in 1759, Dreweatts stands as one of the UK’s most distinguished auction houses, running over 70 specialist sales annually spanning significant Private Collections, Old Masters, Asian Art, Modern & Contemporary Art, Modern Design, Furniture, Watches & Jewellery, Wines, Ceramics, Clocks and more. 

The Brief

• Maintain and augment Dreweatts’ positioning as an auction house leader in a landscape traditionally dominated by global competitors. 

• Attract new key collectors and sellers to the Dreweatts platform. 

• Drive visibility of high-potential sectors and individual specialists. 
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Our Solution 

Cultural Comms was tasked with expanding momentum around flagship sales to new audiences alongside growing brand awareness, underlining Dreweatts’ strategy to position itself as a leading British auction house with profound international presence.

• Brand Awareness: Crafting narratives around Dreweatts’ heritage, expertise and sales success through strategic messaging, and initiation of an annual trends report. 

• Specialist Profiling: Securing byline articles, interviews and broadcast segments for key department heads. 

• Strategic Partnerships: Aligning with cultural institutions (e.g. Leighton House and prestige partners (Savills, The Dorchester) to amplify reach. 

• Media Mix: Targeting a broad church of UK and international media for maximum impact. 

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