“Cultural Comms has transformed our digital presence”

MARKETING DIRECToR

Background

Our brief was to raise awareness of David Harber’s profile as an international maker of garden sculptures and sundials, and to support its business growth plans. As a result of the Covid-19 outbreak, all planned networking events, including the RHS Chelsea Flower Show, were cancelled. We pivoted the campaign focus to ensure high-level interaction and profile during unusual trading conditions.

Programme

  • Delivered consumer media features and created a steady flow of comment in national and international titles reflecting on the Back to Nature theme
  • Boosted social media output launching a curated IGTV series - Musings on Nature - fronted by David Harber, alongside newsletter content 
  • Launched Changing Landscapes, a live webinar series on the topics of environment, design and art for private client networks and industry stakeholders, with figureheads moderating from BBC Radio Four Gardener’s Question Time and Dezeen
  • The programme saw a 305% increase in website visits between March and September, with a 90% uplift in sales enquiries

Results

1.7m

Delivered 13 features with combined reach of 1.7M in target titles such as; Billionaire, House & Garden, countryandtownhouse.co.uk, design-middleeast.com and RHS.org.uk.

16%+

Increase in social media following on Instagram with 2.8K views of the ‘Musings on Nature’ episodes.

305%

A 305% increase in website users; 220% increase in newsletter subscriptions; 181% increase in number of returning web visitors; 165% increase in website page views.

90%

Uplift in sales leads generated with June 2020 cited as the company’s best-ever month.

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Let’s work together

If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980[email protected]