Cloudy Bay is the global benchmark for New Zealand Sauvignon Blanc and is considered to have created the category.
We were engaged to drive awareness of the Cloudy Bay RHS Chelsea Flower Show Garden over a period of three years, strengthening brand position with strategic communication to premium consumers and the industry.
During that period we worked with leading British garden designers Wilson McWilliam Studio, the Rich Brothers and Sam Ovens.
Audience reach across 184 earned media articles.
Broadcast pieces (2hrs+ airtime) across seven BBC stations plus BBC Business, Sky News, London Live reaching 814m.
1m impressions, 900 Facebook followers and 1,400+ interactions.
Significant uplift in on- and off-trade sales.