“Media coverage which conveys the nuances of our brand”



Cloudy Bay is the global benchmark for New Zealand Sauvignon Blanc and is considered to have created the category. 

We were engaged to drive awareness of the Cloudy Bay RHS Chelsea Flower Show Garden over a period of three years, strengthening brand position with strategic communication to premium consumers and the industry.

During that period we worked with leading British garden designers Wilson McWilliam Studio, the Rich Brothers and Sam Ovens.


  • We used the Cloudy Bay Garden as a platform through which to communicate Cloudy Bay brand essence and core wine credentials among high-end design, garden design, wine and lifestyle consumer media and trade
  • Supported and leveraged on-trade drinks listings and strengthened trade relationships
  • Delivered specific project management aspects of Cloudy Bay Garden campaign including the launch of the first Cloudy Bay Bar at Chelsea



Audience reach across 184 earned media articles.


Broadcast pieces (2hrs+ airtime) across seven BBC stations plus BBC Business, Sky News, London Live reaching 814m.


1m impressions, 900 Facebook followers and 1,400+ interactions. 

Significant uplift in on- and off-trade sales.

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If you would like to discuss a future project, or learn more about Cultural Comms, please contact us.

+44 (0) 20 3286 6980hello@culturalcomms.co.uk