“It’s intuitive how we work together”
VICE PRESIDENT MARKETING
We have been engaged by American Express since 2011 to manage global partnership and event management programmes offering exceptional experiences internationally for Centurion, Platinum and bank marketing stakeholders in the US, Europe, Gulf and Asia.
- Ongoing analysis into the spending and leisure habits of UHNW cardmembers, developing global partnerships with brands that resonate with the international transient audiences and supplying content for multiple comms channels
- Conceiving and executing event creatives globally. Recent concepts having included a culinary workshop with Wolfgang Puck in Singapore; bank partner tennis tournaments in Geneva/Zurich; an evening with Raymond Blanc at the Chelsea Flower Show; FIFA World Cup experience (Switzerland); Breakfast at Tiffany’s (Geneva); Roger Dubuis watch masterclass (Geneva); private tour of Crown Jewels
Regularly generating high six-figure cardmember spends as a result of these initiatives.
Partnerships have included some of the world’s leading luxury brands and events including Cannes Film Festival, Jimmy Choo, Louboutin, Chanel, Frieze, Royal Ascot, Wimbledon, Berry Brothers, White Turf, Fashion Weeks and many others.