“An extension of our business development team”
Following the global outbreak of Covid-19, charter aircraft flights were difficult to secure as airspace became restricted. Our comms objectives were prioritised to:
- Communicate business continuity, maintain momentum and market share
- Engage clients, partners and prospects ensuring 365 Aviation remained front of mind
- Show thought leadership to the business and luxury travel industry in uncertain times
- Build influencer and media relationships to drive awareness of 365 Aviation
- Pivoted the existing PR campaign to focus on the digital space by developing a Future Focus series of panel discussions, bringing together leading industry figures, moderated by Bloomberg Hong Kong anchor, Rishaad Salamat
- Speakers included Despina Katsikakis, Head of Occupier Business Performance, Cushman & Wakefield; Alice Temperley, Founder, Temperley London; Michael Bonsor, MD, Rosewood London
- Travel, luxury lifestyle and business media and influencers attended along with CC's global luxury business network
Attendees across the Future Focus series. Features published in Billionaire.com and Forbes.com.
Uplift in website visits during May/June.
July 2020 was cited as the firm’s busiest ever month.